Australian Adventure Festival

23-25 October 2015 

Australian Adventure Festival The Australian Adventure Festival was officially launched to the East Gippsland community on the 8th of May, at the Bairnsdale Football Club. With around 100 attendees, the night was a great success. World adventure racer and AAF ambassador Richard Ussher gave some interesting insight in the adventure racing world. The AAF is also lucky to have Richards wife, Elina, also come on board as an ambassador. 

The following is a list of the events that will be running over the weekend:  

Mountain Biking 100km & 50km MTB challenges: Picture yourself taking on a mix of flowing single track, up-hill challenges and quick downhill runs through the Colquhoun State Forest. You can get the kids involved too with the Kids Mountain Bike event. More...

Trail Running 100km & Half Marathon Trail Running challenges: Ultra and half-marathon runners expect a challenging mix of terrains, including single track and fire trails, as you take on our 100km or 21.1km events. More...

New Events 5km & 10km Family Fun Run:  Round up your family and take in the scenic sights of Lakes Entrance Foreshore on the 5km and 10km trails. More..

Paddling 14km Paddling challenge:  Power up to the perfect rhythm over 14km distance. Take to the water and round out your AAF weekend with the Treasure Hunt Paddle for families. More...

To find out more 'like' AAF on Facebook or follow on Twitter @Adventure_AAF and register at

The Age- Small Wonders

Small Wonders

John and Anne Hubel discuss their choice to make the move from suburbia to village life in the Plus section of The Age newspaper, Thursday 26th February, 2015. 


Tree Change

Is the idyllic lifestyle all it’s cracked up to be? 


Sophie Beasley & James Brownlie

IT’S very easy with a couple of gin and tonics under your belt and a hazy handle on your finances to imagine moving permanently to your favourite coastal or rural hide-out.

After all, on holidays there are no office egos to contend with, no queues for your favourite breakfast spot, no 5pm gridlock.

But tread carefully.

Many people mistake the happy holiday fug with a desire to live in a location permanently, however what may seem like the best idea you have had in decades could easily turn into a costly mistake.

Holidaying is a lot different from living somewhere day in and day out, but who bothers to remember that after the third poolside cocktail?

“In Australia we love our holidays and we tend to find ourselves thinking, ‘This is the life’ when we are on them,” McCrindle Research futurist Mark McCrindle says. “But the challenge is to move that holiday feeling into a broader context of what it would be like to live there every day.

“You have to realise that a tree change will not solve your problems, it will bring a new set. But if you say to yourself, ‘I would prefer those challenges than my current ones,’ that is OK.” 


Australia's Greatest Boats

Trade A BoatEast Gippsland Marketing Inc.(EGMI), in partnership with Destination Gippsland Limited (DGL), hosted two photograph and video crews in East Gippsland in November 2014 as part of a promotion with Bauer Media.

The crews were taken to various locations on and around the lake to take footage of our key attractions including watersports, wildlife, Lakes Entrance Fisherman's Co-Op (LEFCOL), The Boathouse Restaurant, Riviera Ice Cream, Eco-Tourism (Sea-Safari Eco Tours & Water Taxi), Riviera Nautic sailing, and mountain biking. 

The photographs were used in Trade-A-Boat magazine, and are owned jointly by DGL and EGMI to use ongoing for promotional purposes.

The video footage was edited to create a 3 minute Gippsland Lakes promo video that EGMI has used across social media and will do at relevant trade shows. In addition, the footage will contribute to two x one hour Australia’s Greatest Boat episodes on Foxtel community channel, Aurora. 

Click the links below to watch the videos. 

Destination: Lakes Entrance 

Australia’s Greatest Boats 2015

How To: Cross The Lakes Entrance Bar

Branding East Gippsland Produce

East Gippsland Produce BrandWith its green pastures, fertile soils and expansive Lakes, East Gippsland offers an abundance of high quality produce throughout the region including premium beef, seafood, vegetables, berries, chocolate and condiments.

EGMI and the East Gippsland Food Cluster are working collaboratively to develop a regional produce brand that recognises the strengths of our food and beverage sector and is synonymous with great taste and excellent quality.

A range of marketing activities will be rolled out over the next four years to promote our produce strengths, and create lasting relationships with consumers, restaurateurs and suppliers.

In January 2014, EGMI and the East Gippsland Food Cluster hosted high profile Chefs and media commentators in the region including Frank Camorra (MoVida), Matt Germanchis (Pei Modern) and Matt Wilkinson (Pope Joan / Hams & Bacon). All were impressed at the quality and diversity of the produce, and have continued a close working relationship with the East Gippsland Food Cluster.

EGMI will provide marketing support to the food cluster as it embarks on its major strategic initiative to develop a produce distribution and e-commerce system that will revolutionise the way local growers and producers distribute their produce. For more information, visit

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Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677