The Age- Small Wonders

Small Wonders

John and Anne Hubel discuss their choice to make the move from suburbia to village life in the Plus section of The Age newspaper, Thursday 26th February, 2015. 


Australia's Greatest Boats

Trade A BoatEast Gippsland Marketing Inc.(EGMI), in partnership with Destination Gippsland Limited (DGL), hosted two photograph and video crews in East Gippsland in November 2014 as part of a promotion with Bauer Media.

The crews were taken to various locations on and around the lake to take footage of our key attractions including watersports, wildlife, Lakes Entrance Fisherman's Co-Op (LEFCOL), The Boathouse Restaurant, Riviera Ice Cream, Eco-Tourism (Sea-Safari Eco Tours & Water Taxi), Riviera Nautic sailing, and mountain biking. 

The photographs were used in Trade-A-Boat magazine, and are owned jointly by DGL and EGMI to use ongoing for promotional purposes.

The video footage was edited to create a 3 minute Gippsland Lakes promo video that EGMI has used across social media and will do at relevant trade shows. In addition, the footage will contribute to two x one hour Australia’s Greatest Boat episodes on Foxtel community channel, Aurora. 

Click the links below to watch the videos. 

Destination: Lakes Entrance 

Australia’s Greatest Boats 2015

How To: Cross The Lakes Entrance Bar

Branding East Gippsland Produce

East Gippsland Produce BrandWith its green pastures, fertile soils and expansive Lakes, East Gippsland offers an abundance of high quality produce throughout the region including premium beef, seafood, vegetables, berries, chocolate and condiments.

EGMI and the East Gippsland Food Cluster are working collaboratively to develop a regional produce brand that recognises the strengths of our food and beverage sector and is synonymous with great taste and excellent quality.

A range of marketing activities will be rolled out over the next four years to promote our produce strengths, and create lasting relationships with consumers, restaurateurs and suppliers.

In January 2014, EGMI and the East Gippsland Food Cluster hosted high profile Chefs and media commentators in the region including Frank Camorra (MoVida), Matt Germanchis (Pei Modern) and Matt Wilkinson (Pope Joan / Hams & Bacon). All were impressed at the quality and diversity of the produce, and have continued a close working relationship with the East Gippsland Food Cluster.

EGMI will provide marketing support to the food cluster as it embarks on its major strategic initiative to develop a produce distribution and e-commerce system that will revolutionise the way local growers and producers distribute their produce. For more information, visit

Tree Change

Is the idyllic lifestyle all it’s cracked up to be? 


Sophie Beasley & James Brownlie

IT’S very easy with a couple of gin and tonics under your belt and a hazy handle on your finances to imagine moving permanently to your favourite coastal or rural hide-out.

After all, on holidays there are no office egos to contend with, no queues for your favourite breakfast spot, no 5pm gridlock.

But tread carefully.

Many people mistake the happy holiday fug with a desire to live in a location permanently, however what may seem like the best idea you have had in decades could easily turn into a costly mistake.

Holidaying is a lot different from living somewhere day in and day out, but who bothers to remember that after the third poolside cocktail?

“In Australia we love our holidays and we tend to find ourselves thinking, ‘This is the life’ when we are on them,” McCrindle Research futurist Mark McCrindle says. “But the challenge is to move that holiday feeling into a broader context of what it would be like to live there every day.

“You have to realise that a tree change will not solve your problems, it will bring a new set. But if you say to yourself, ‘I would prefer those challenges than my current ones,’ that is OK.” 


Signature Event

EGMI is leading the charge to develop a major event in East Gippsland that will build awareness of our regional strengths and increase visitation to the region.


The event, identified in a 2013 feasibility study commissioned by EGMI and funded by a collective that included Regional Development Victoria, Tourism Victoria, East Gippsland Shire Council, Destination Gippsland and Broadsword Enterprises, will centre on Adventure Sports and take advantage of the significant natural attractions in East Gippsland.


EGMI has appointed leading sports event managers, Limelight Sports, to manage and market the event with the inaugural event due to take place in late 2015.


The success of event will depend on securing seed funding, and EGMI is working with a range of stakeholders to secure financial support for the first three events.


Further updates will be provided over the coming months, including detail on the structure and dates of the 2015 event.

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Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677