East Gippsland Attracts Skilled Workers


More than 8,000 Melburnians flocked to the Regional Victoria Living Expo in the Melbourne Exhibition Centre last weekend to learn more about living and working in regional Victoria.

East Gippsland Marketing and East Gippsland Shire Council partnered to present the region’s local story, which included an interactive cooking display led by Christiane Philip from Culinaire Cooking School. Visitors also had the opportunity to speak directly to local Councillors with Mayor Richard Ellis and Cr Michael Freshwater on hand to answer questions and provide valued advice.

Riviera Properties and King & Heath enticed visitors with affordable housing options, while Patties Foods Ltd met with visitors keen to learn more about working in the East Gippsland region.

Marketing Manager of East Gippsland Marketing, Karly McCaskill emphasized the importance of the event in attracting new people and investment to East Gippsland, “Over three days we had the opportunity to meet face to face with skilled workers, small business owners and prospective investors all keen to relocate their services to our growing region. We met with many people representing skills needs in our region including doctors, nurses, engineers and accountants.”

“We were able to present an end-to-end picture of the region with our jobs and real estate guide, ‘Head East’ welcome kit and tourist brochures encouraging initial visitation. Having King & Heath / Riviera Properties across from our stand also meant that prospective visitors could get personalised information on real estate choices. Many were pleasantly surprised at the affordability and quality of our housing in comparison to suburban Melbourne.”

Premier Denis Napthine and Minister for Regional and Rural Development, Peter Ryan took the time to visit East Gippsland’s various displays with Premier Napthine remarking that a special East Gippsland dessert prepared by Christiane Philip was ‘berry nice’.

East Gippsland Marketing will spend the coming weeks reconnecting with visitors to the expo by inviting them to a special Open Day in East Gippsland in June.

“Our aim is to invite people and business owners to the region to experience it for themselves. We’ll be contacting local businesses and community groups in the coming weeks to help prepare an Open Day that showcases the unique beauty of the East Gippsland region.” 

Source: Bairnsdale Advertiser 

A Good Move to East Gippsland

East Gippsland Marketing Inc was honoured in receiving a grant for $42,500 from Regional Development Victoria to help drive awareness of East Gippsland as a signature location for relocation in Victoria. East Gippsland can boast that it is the first region in Victoria to undertake this kind of promotion. 

The campaign is designed to leverage off the 2013 Regional Victoria Living Expo with messages targeting the economic benefits.

The campaign encompasses a Melbourne based radio campaign (3AW) where live reads will be used to highlight the key benefits of housing affordability, education and jobs within the region. A thank you is owed to The Esplanade Resort and Spa, in Lakes Entrance, who offered us prizes to the value of $750 for the 3AW radio campaign.

A shopping centre display at Fountain gate from the week commencing 11th May will be targeting the South EWastern urban dwellers to start thinking East Gippsland as a more compelling offering to outer Melbourne as a place to raise a family. Advertisements on realestate.com.au will be used to drive traffic to the discovereastgippsland.com.au website where more information on the benefits of relocating to east Gippsland will be highlighted.

A big thank you and congratulations to Blay Builders who bought into the shopping centre campaign and who will assist in highlighting their house and land packages (and to highlight what afforbale and great housing is available in East Gippsland) to the visitors to Fountain Gate Shopping Centre.

A Regional ‘Open Day’ is planned for the Queens Birthday long weekend, where qualified leads obtained for the Regional Victoria Living Expo and Fountain Gate Shopping centre will be invited to a small expo in East Gippsland where we hope key businesses will make themselves available to talk to potential residents on the benefits of the region. 

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Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677