Four Year Business Plan

EGMI launched its Four Year Business Plan in May. It signals the next phase of EGMI's development from awareness building and relationship development to implementing focused strategic activities in concert with partner organisations to maximise return on investment for the region.

EGMI's strategic focus remains cemented in live, work, invest and visit with the priorities for 2014 - 2018 having been set as:


> increasing national and international visitation - in partnership with Business & Tourism East Gippsland (BTEG) and East Gippsland Shire Council (EGSC) develop a strategy with focus on improving infrastructure, accessibility, education and support for tourism operators;


> repositioning and rebranding East Gippsland as Victoria's 'Adventure Capital' through specific marketing campaigns, such as the 'Choose Adventure' campaign launched in April 2014;


> developing a signature event on the Gippsland Lakes for 2015 and beyond to attract in excess of 5,000 external visitors to the region;


> developing and implementing a regional food brand for East Gippsland in partnership with East Gippsland Food Cluster to position East Gippsland as an emerging centre for food excellence;


> developing tools that educate and inform to support investment in East Gippsland in partnership with EGSC by identifying the region's strengths from an investment perspective;


> promoting and supporting education in East Gippsland to grow our reputation as an area of diverse opportunities;


> increasing East Gippsland's online presence through e-marketing strategies;


> supporting areas of workforce need; and


> growing stakeholder and partnership networks through targeted initiatives and communication to continue promoting East Gippsland as the ideal place to visit, live, work and invest.


Please let us know if there is anything we can do for you to directly benefit from these initiatives. You can contact us on (03) 5152 3677 or call Karly McCaskill, Marketing Manager, direct on 0408 122 065.


By working together we pool our individual strengths and create opportunities to improve the economic environment of all of East Gippsland.


Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677