A Good Move to East Gippsland

East Gippsland Marketing Inc was honoured in receiving a grant for $42,500 from Regional Development Victoria to help drive awareness of East Gippsland as a signature location for relocation in Victoria. East Gippsland can boast that it is the first region in Victoria to undertake this kind of promotion. 

The campaign is designed to leverage off the 2013 Regional Victoria Living Expo with messages targeting the economic benefits.

The campaign encompasses a Melbourne based radio campaign (3AW) where live reads will be used to highlight the key benefits of housing affordability, education and jobs within the region. A thank you is owed to The Esplanade Resort and Spa, in Lakes Entrance, who offered us prizes to the value of $750 for the 3AW radio campaign.

A shopping centre display at Fountain gate from the week commencing 11th May will be targeting the South EWastern urban dwellers to start thinking East Gippsland as a more compelling offering to outer Melbourne as a place to raise a family. Advertisements on realestate.com.au will be used to drive traffic to the discovereastgippsland.com.au website where more information on the benefits of relocating to east Gippsland will be highlighted.

A big thank you and congratulations to Blay Builders who bought into the shopping centre campaign and who will assist in highlighting their house and land packages (and to highlight what afforbale and great housing is available in East Gippsland) to the visitors to Fountain Gate Shopping Centre.

A Regional ‘Open Day’ is planned for the Queens Birthday long weekend, where qualified leads obtained for the Regional Victoria Living Expo and Fountain Gate Shopping centre will be invited to a small expo in East Gippsland where we hope key businesses will make themselves available to talk to potential residents on the benefits of the region. 

Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677