What we do

East Gippsland Marketing Inc was established in 2008 by the East Gippsland Shire Council and the local business community to act as the central regional marketing body for the East Gippsland region. Utilising the expertise of an unpaid, volunteer Board of Management, it currently employs two part-time employees to manage the marketing needs of the region.

East Gippsland Marketing Inc was established with the intent to:

- Raise the profile of the East Gippsland region to help attract investment, increase visitation and attract skilled workers to our area.

- Help to maintain and improve social and economic outcomes for our community.

- Present a united community position on our regional strengths that in turn helps to attract private and Government investment in our area.

East Gippsland Marketing (EGMI) operates under two broad objectives:

1.Promote the East Gippsland region as a desirable destination to visit, live, work and invest.

2.Increase local awareness of the region and its attributes to encourage residents and stakeholders to act as ambassadors for the region.

East Gippsland Marketing is funded primarily through contributions from the local business community and an annual funding grant from East Gippsland Shire Council. Additional funding is sought on a project basis from state and federal bodies including Regional Development Victoria and Tourism Victoria.

East Gippsland Marketing Inc also works closely with regional tourism body, Destination Gippsland Ltd on collaborative marketing campaigns co-funded by both organisations.

Recognising the importance of strategic partnerships, Business & Tourism East Gippsland (BTEG) and the East Gippsland Shire Council (EGSC) also play an active role in the development and implementation of regional marketing activities in East Gippsland. East Gippsland Marketing signed a Memorandum of Understanding with these organisations in 2010 to help ensure a collaborative approach to regional marketing.

The Tourism Marketing Sub-committee led by East Gippsland Marketing Inc, oversees the development and implementation of the Tourism component of the East Gippsland regional marketing plan. The membership of this committee consists of the Executive Officer of BTEG, Executive Officer of EGMI and a representative from the East Gippsland Shire Council. The membership of this sub-committee ensures a broad representation of the needs and wants of both our consumers and local business community.

East Gippsland Marketing Inc is a member of the Committee for Gippsland (C4G), and also works closely with other important organisations including the East Gippsland Food Cluster (EGFC) and Gippsland Lakes Ministerial Advisory Council (GLMAC).

Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677